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Management Team |
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Dean S. McSherry, President and Chief Executive Officer
Mr. McSherry, President and Chief Executive Officer, is the sole proprietor of Preferred Restaurant Services, LP, and was a co-founder of PRS in June, 2001. Prior to joining and purchasing a portion of PRS, he was Vice President-Business Development for Lincoln Restaurant Group which grew to over 400 clients for insurance, payroll, accounting and consulting services. He joined Lincoln following the operation of a hospitality consulting partnership and over 15 years in the independent and multi-unit fine dining industry. Dean is active in Dallas and Texas Restaurant Associations and serves as a member of their board of directors. He is also on the board of the World Entrepreneur Organization (WEO).
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Nancy Ellefson, CPA, Chief Financial Officer
Mrs. Ellefson, CFO comes to PRS with 29 years of experience in the accounting and finance fields and seven years in the restaurant industry. Nancy has worked for several restaurant companies including Furr’s Restaurant Group, Apex Restaurant Group and Toscorp. Inc. “I look forward to the opportunity to help service our clients and provide the options and solutions to their needs”.
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Eva Mangas, Vice President of Marketing
Eva Mangas is a Sales and Marketing executive with over fifteen years of successful, broad based business experience with industry leading companies including ClubCorp Inc., Mirage Resorts, Le Meridien, Marriott International and Brinker International. Eva features solid track record in concept design, sales and marketing, restaurant and private club management, branding strategy development and contract negotiation. Eva has a proven ability to lead teams of sales professionals to achieve focused results and creative solutions. Eva has contributed to the opening of several new private clubs and restaurants across the country and internationally. Eva Mangas earned her Bachelor of Science in Hotel Restaurant and Tourism Management from New Mexico State University.
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Keith Story, Vice President of Sales
Mr. Keith Story is an accomplished business developer, consultant and sales professional with 25 years in both the hospitality sales and technology industries. Having worked for Custom Business Solutions, Inc, MICROS Systems, Inc, InfoGenesis, Southern Hospitality and many others he has become an expert in cutting edge hospitality technology tools including point of sales systems, table management systems and time management systems. Because of Keith’s leadership, sales management technique, proven sales track record and business acumen he has become a great mentor to many successful individuals in our business.
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Dennis Beach, Advisor
Mr. Beach brings over 40 years of experience in the field of business administration. He was a corporate officer in a Fortune 500 manufacturer of steel and cement. His background includes start-ups, acquisitions and divestitures, culture changes and has focused primarily on the human side of the enterprises. In addition to steel, cement, Beach has experience in such diverse industries as computer service providers, hospitality and educational institutions. His experience in sales and marketing training, as well as investor relations, is an invaluable asset in our development.
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John P. Emmett, Regional Director of Operations
Mr. Emmett has over 19 years of hands on management, ownership and consulting experience in the hospitality industry. His career has spanned ownership of a family Mexican restaurant to managing fine dining and casual free standing units, multi-units, hotel food and beverage operations including Hilton, Gaylord, Harvey and Omni Hotels. He has successfully completed operational consulting engagements with Caesars Palace, Paris, Flamingo, Bally’s and Hilton Las Vegas, Harrah’s Reno and Lake Tahoe, Windsor International Companies of Dallas and The 21 Club in Manhattan. Mr. Emmett has developed an ability to quickly assess a food and beverage operation, determine its strengths and weaknesses and implement change in a positive manner. John has been involved in several ground -up openings and renovations.
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Dave Hovey, Director of Sales Operations, Central Region
Mr. Hovey has diverse experience from operations in fine dining to country club management. He has been able to employ his working knowledge of both the front and the back of the house operations to the benefit of PRS clients. His consulting on management in the hospitality has been appreciated by clients in both multi-unit and single unit restaurants. Dave brings great leadership and knowledge of our business to PRS. Dave services current clients in the Central Region, facilitates new sales and partners with Regional Directors across the country. As the Director of Sales Operations he also acts as sales liaison between all Business Consultants and the home office by helping to provide strategy with on-boarding new clients and retaining current clients.
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Business Consultants |
Anthony Lefferts, Business Development Consultant, Western Region
Mr. Lefferts has been in the hospitality consulting industry for over ten years and has experience in operating high profile clubs catering to athletes and other well known individuals. Additional experience in the commercial real estate has been an asset to his clients in leasing, site selection and insurance coverage of the business.
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Lisa Stephens, Business Development Consultant, Gulf Coast Region
Lisa Stephens has diverse experience in Human Resource and Insurance Consulting. Prior to Preferred Restaurant Services Lisa contributed 15 years to the restaurant industry in concept development as well as opened several fine dining restaurants. With a love for the arts Lisa’s creativity has been integrated into all of her work throughout her career from entertainment to restaurant design. She has been able to employ her working knowledge of HR/Insurance Consulting to help benefit PRS and our Client Partners. Lisa has an affinity for hospitality industry and a passion for learning about new and innovative restaurant concepts.
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Susan Carrero, Business Development Consultant, Northeast Region
Ms. Carrero wears many hats in the organization that utilizes her background as a turnaround specialist. Susan has hands-on experience in operational management that has developed her exceptional supervisory and motivational skills. She has managed and directed multi-unit chain concept restaurants.
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Independant Sales Operators |
Daniel Heuertz, Midwest Region
Mr. Heuertz has nearly 20 years of hands on management experience in the hospitality industry that ranges from boutique restaurants and live music venues to real estate and finance negotiations. Dan has experience in start-up operations, openings and renovations. He has assisted organizations by developing and implementing successful growth strategies. Dan has managed and owned single and multi-unit restaurant operations.
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Monte Smith, Southeast Region
Mr. Smith has over 20 plus years in the restaurant industry. Eleven of those years were with the Palm Restaurant group in Chicago, Mexico City and Charleston where he was one of the top performers. His background also includes restaurant ownership and consulting in the hospitality industry. Smith has extensive international experience starting with a Master of International Management from Thunderbird as well as five star hotel experience in Lima, Peru that makes a strong contribution to PRS Management Services.
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Raymond C. Marvel, National Accounts
Mr. Marvel provides a broad range of successful experience in assisting restaurant owners in driving their business revenues and reducing their expenses. Most recently Ray served as President, Lincoln Restaurant Group in which he led the development of the group for fifteen years. Prior to Lincoln Restaurant Group he headed up the Specialty Restaurant Division as a Vice President Operations for Gilbert Robinson out of Kansas City. Ray concentrates on national accounts for PRS, and serves the Florida market.
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